Well, How Much Is It Worth?

If I were to ask you right now how much is your reputation worth, what would that monetary value be? It’s hard to put a value on something that we may think is intangible, right? However, if your personal or brand’s reputation were ruined there probably isn’t an amount of money you wouldn’t pay to get it back. That’s the ironic twist around reputations. We typically don’t pay much attention to it until it comes under fire or the damage has been done.

Beyond a monetary value, establishing, building and maintaining a strong reputation can truly lead to a more productive, less stressful and opportunity-rich life.

My Passion

Reputation management is a passion of mine. For more than two decades, I have worked in the sports industry, the majority of those years in motorsports, and have seen the positive and negative impact of how reputations influence fan perspective and loyalty towards sponsors, leagues and athletes. My vantage point has changed over the years. I have worked at agencies where I crafted scores of account strategies and developed plans to protect and shape brand reputations and served as counsel to executive leaders.

From those experiences and becoming a student of reputation management, two themes began to stand out to me. The first is that more often than not when there is a reputation crisis, it is self inflicted – it’s because of something we have done or failed to do that has caused an issue. The second is that generally the behavior demonstrates a disconnect to our values.


My Purpose

I have become a trusted resource, guide and partner for emerging and seasoned leaders as well as entrepreneurs and people who are either exploring the value or truly understand the power of reputation.

I will share both personal experiences that tested reputations as well as outline mainstream reputation crisis examples to shift your perspective on how you see and value your own reputation. More importantly, I am committed to creating, finding and providing resources that will give you the tools to fully develop, manage and grow your reputation on a daily basis.

Regardless if you are an individual looking to truly transform your reputation or if you are working for a company and responsible for that brand’s reputation, my resources, lessons and tips will benefit both personal and corporates initiatives.

Mike’s Background

Communicating ideas, shaping both athlete and brand images while building and protecting reputations have been at the heart of Mike Mooney’s efforts for more than two decades in the motorsports arena. Mike’s perspective and experience for developing effective message and activation strategies has come from holding senior-level positions across agency, corporate and team property roles. Mike has launched and led high-profile sponsorships for companies such as Sprint, Walmart, Johnson & Johnson, 3M, Sunoco, Mercedes-Benz, Kellogg’s and Lowe’s Home Improvement Warehouse.

Mike saw a trend in the early-2000s between how reputations were being managed and the impact of an instantaneously connected global community via Social Media. He also saw a consistent disconnect between two key elements that drive strong reputations – values and behavior. Mike began speaking with corporate leaders about the power of proactively developing reputation currency among key audiences and outlining strategies to leverage Social Media channels to do so. These conversations and his experiences in motorsports led him to write Reputation Shift – 5 High-Performance Truths to Win in the Reputation Economy, a values-based approach to harnessing the power of reputations for leaders, entrepreneurs and anyone looking to succeed not only in business, but life.

Mike is currently the Senior Vice President of Business Operations for Roush Fenway Racing, one of NASCAR’s premier racing organizations, and is affiliated with Boston’s Fenway Sports Group. His responsibilities include internal leadership and resource development as well as team partner management to develop B2C and B2B activation plans in order to drive the all-important ROI.

Mike is a graduate of Elon University where he earned a degree in Corporate Communications and was lucky enough to meet his future wife. He, his wife and three children live in Charlotte, North Carolina.