3 Steps Adidas Must Take in Wake of College Bribery Scandal

Strategies Your Brand Can Use to Keep its Stride

Adidas is the latest example of the risk that all brands are subject to because reputations rest upon the shoulders of those employees wearing its logo. Jim Gatto, head of marketing for Adidas’ basketball division, is one of 10 people who are at the center of an FBI investigation centered on a high school athlete/college […]

3 Steps to Increase Reputation Influence During Times of Uncertainty

A Lesson from Game of Thrones & the Departed Littlefinger

In the HBO Game of Thrones series a manipulative character named Petyr Baelish, better known as Littlefinger, said, “Chaos isn’t a pit.  Chaos is a ladder.”  Our current world, nation, states, and communities have their share of uncertainty, some may call chaos.  But how we approach and frame up this uncertainty can actually increase our reputation […]

Are You Involved or Are You Committed?

A Lesson in Leadership from NASCAR Icon Junior Johnson

Junior Johnson NASCAR Reputation

I was eating a bacon and egg breakfast the other morning and was reminded of a conversation I had with NASCAR Hall of Famer Junior Johnson several years ago around the question of involvement versus commitment. At the time, I was running the PR campaign for NASCAR’s 50th Anniversary where I had the great fortune […]

Quit Climbing Trees if You Were Made to Swim!

The Search for Personal Authenticity

Quit Climbing Trees if You Were Made to Swim! I’ve been thinking a lot about the word authenticity lately.  Authenticity, in my opinion, is powerful because it calls out our uniqueness, our individuality in our thoughts, reflections and, subsequently, our actions and interactions. There’s amazing power and liberation in simply being you.  Yet why is it […]

Mom Was Right, You Do Have A Halo!

Why Association Halos Matter Now

Mom was right. You do have a halo!

Mom was right, you do have a halo ::  To be clear, this is not a post talking about a religious halo or your spiritual aura – although, that is more than likely what your mom was referring to!!  But for now, what I’m talking about is the halo that your reputation has created around […]

Is Your Customer Service Killing Your Brand?

Lessons from a $6,000 Egg & Lego

How Lego Builds Legendary Reputation

Is Your Customer Service Killing Your Brand? Customer relationships, retention, growth and referrals are vital links for any brand’s success in today’s Reputation Economy.  However, it only takes one negative experience to wipe-away the relational equity that had built up and for their business (money and loyalty) to go elsewhere.  Not to even mention the […]

3 Unique Reputation Perspectives from Seth Godin

reputation

3 Unique Reputation Perspectives from Seth Godin ::  If you haven’t heard of Seth Godin and you have even the slightest interest in leadership development, please do yourself a favor and go to his website and explore – you can thank me later. For those of you who absolutely are familiar with Seth and his […]

2 Critical Actions that Saved Belmont University’s Reputation

2 Critical Actions that Saved Belmont University’s Reputation:  When leaders or brands find themselves in the middle of a crisis there are two critical elements to remember in order to protect a reputation – time and decisive action. I’ve worked through my share of crisis situations over the past two decades – ranging from race […]

10 Eye-Opening Reputation Statistics For Every Leader and Entrepreneur

10 Eye-Opening Reputation Statistics for Every Leader and Entrepreneur Winning in the Reputation Economy requires leaders, entrepreneurs and any individual looking for success to be vigilant in growing, protecting and leveraging one of their greatest assets – their reputations! Every day we see, hear or read about people who are not paying attention to how […]