Reputation Shift

If you were asked right now how much your reputation is worth, what would you say? It’s hard to put a monetary value on something that you may think is intangible, isn’t it? But, if your reputation were damaged or ruined, you’d be willing to pay almost anything to get it back. That’s one of the ironies around a reputation: We typically don’t pay much attention to it until it comes under fire or the damage has been done.

Technology and social media have brought new and heretofore unseen challenges to reputation management. Headlines and social media posts are awash in stories of individuals and leaders who abandoned their values, made poor decisions and significantly harmed their personal reputations as well as tarnished the reputations of the organizations where they worked.

Unfortunately, much of today’s version of personal reputation management centers only on search engine optimization – essentially ‘how to bury the bad news’, instead of focusing on what’s most important, the core behavior that caused the issue in the first place.

Mike Mooney wrote Reputation Shift as a personal values-based and action-oriented approach to developing, managing and protecting your most valuable asset.

Based on the author’s 20-plus years of working in public relations with some of America’s most admired companies, including Johnson & Johnson, Sprint, Mercedes-Benz, Kellogg’s, Daimler-Chrysler and NASCAR, Reputation Shift delivers essential, actionable rules for success in business and in life.

While Reputation Shift is just the sort of book to be enjoyed by executives flying from New York to Los Angeles, the age of social media makes Reputation Shift a must-read for everyone.

Readers will learn that their personal values are at the core of their reputations through the Reputation Equation: Behavior + Over Time = Reputation.

They will also learn why they must employ their own Personal Instant Replay before acting or posting to social media, as well as how to build barriers against reputation attacks by investing in the Bank of You.

And by engaging the Spotter Strategy, readers will discover how to harness the power of perspective and support that comes from identifying the people who care most about their success.

Reputation Shift is more than about avoiding damage to reputations, it’s about how proactive reputation management can lead to a better life.