Reputation Shift

Are you one of those rare people who enjoys getting lost on a trip? Do you like the feeling of frustration because you aren’t sure which turn to take, or worse yet, how to get back on course?

That’s why we love our GPS systems, right? Because they provide an overview and turn-by-turn instructions on how to get to your destination – even provide some shortcuts along the way if it recognizes trouble ahead.

This was my approach to writing Reputation Shift – 5 High-Performance Truths to Win in the Reputation Economy.  My book is your GPS for building, protecting and strengthening your greatest asset.  This is a personal and action-oriented experience for individuals and teams that delivers practical and daily strategies to focus on what’s most important in managing reputations.  It is a shift away from today’s core efforts and emphasis towards reputation management, which is placed on search engine optimization (SEO) – essentially ‘how to bury the bad news’. Don’t get me wrong, Reputation Shift and SEO is a strong one-two-punch combination!

You will learn that your personal values are at the core of your reputations through the Reputation Equation: Behavior + Over Time = Reputation.

You will also see why we must employ own Personal Instant Replay before acting or posting to Social Media, as well as how to build barriers against reputation attacks by investing in the Bank of You.

And by engaging the Spotter Strategy, you will discover how to harness the power of perspective and support that comes from identifying the people in your life who care most about your success.

Based on my 25 years of working in public relations with some of America’s most admired companies, including Johnson & Johnson, Sprint, Mercedes-Benz, Kellogg’s, Daimler-Chrysler and NASCAR, Reputation Shift delivers essential, actionable truths for success in business and in life.

Reputation Shift is more than about avoiding damage to reputations, it’s about how proactive reputation management can lead to a better life.