• Dale Earnhardt
    September 8, 2020

    Power of MindShift :: Emotion (Part 2)

    What can NASCAR legend Dale Earnhardt Sr.’s tragic death teach us about emotions and mindset?? Actually, a lot! His death cast a global spotlight on safety in NASCAR. Media outlets were camped outside Dale Earnhardt Inc., as well as NASCAR’s Daytona headquarters interviewing heartbroken fans and asking the question, “has NASCAR done enough to keep their drivers safe?” The late Bill France, Jr., was running NASCAR when this happened and he lost his close friend. It was a difficult time for members of the NASCAR industry as well as for the millions of fans who loyally followed the sport – and The Intimidator – Dale Earnhardt! NASCAR hired Jody Powell, a Washington heavy weight who was well-equipped to handle crisis situations. You see, Jody served as President Jimmy Carter’s Press Secretary. Jody told me the story of a meeting he attended at senior-level meeting at NASCAR headquarters in the wake of Earnhardt’s death. He told me how Mr. France was, rightfully so, very angry with how the media was portraying the sport – his sport (as Bill’s father, Bill France, started NASCAR in 1948). While being extremely angry (and voicing it clearly, as Jody recounted), Jody mentioned that none of the people in the room were making eye contact with Mr. France. It was a very tense situation, for sure. When Mr. France paused for a moment, Jody stepped in with a simple, yet powerful, statement – “Mr. France, with all due respect, being pissed off is not a strategy.” At that moment, Mr. France acknowledged that to be true and then looked to Jody and said, “you are right. So, what are we going to do about this?” How can we use the phrase, “being pissed off isn’t a strategy.” help us embrace emotion, yet still move towards action? We are experiencing a wide range of emotions these days, but we have to determine whether those emotions are moving us forward or holding us back! How we deal with our emotions and put them on display for others to see and experience also impacts our reputation. Make no mistake about that. Our consistent, daily actions influence how people see us and how they form an opinion of you and your reputation. Watch my video HERE to hear more about how emotions can keep us out of the race! Keep digging!

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  • Be Open Minded
    August 26, 2020

    Power of MindShift :: Perspective (Part 1)

    We need more than a positive mindset – we need a MindShift to help us through turbulent times! It can start with PERSPECTIVE.

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  • July 14, 2020

    The Inspiring Meaning Behind “Keep Digging!”

    “Keep Digging!” “‘Keep Digging!’ You use it in your social posts and emails. What the heck does it mean, Mike?” That was how the email started and I want to share the back story of what these two words meant in my racing career and the deeply personal meaning they NOW have for me … The phrase “Keep Digging” was used very often when I was in racing and working with race teams. You could hear it over the team radio when we were in the tough-runs of a race or when we had to focus on the job at on hand and knock out a lightning fast pit stop. It was a phrase that the crew chief would often say to the driver when the racing was tough and the crew chief wanted to encourage the driver to stay in the fight! After I pivoted out of motorsports to pursue my calling to be a speaker and coach, I read a phrase that completely shifted my mindset to the phrase “Keep Digging!” The quote went like this, “I have seen the Creator move mountains. But, I still have to pick up my shovel every day and dig.” You see, if you have been called to something … if you have a dream, a desire, an opportunity, it’s not enough to wish, hope, and wait! We have to put our hands on the shovel and dig every single day! Hope this inspires you a bit today!! Check out the video on this story here And, yes, you know what I’m going to write below … Keep Digging!!

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  • March 14, 2020

    20 Ways to Build & Protect Reputation during COVID-19

    20 Ways to Build & Protect Reputation during COVID-19 As we face the localized impact of COVID-19’s global public health crisis, it is vital that leaders recognize that these are times that can either build up or tear down your and your brand’s reputation. It’s your choice and will be dictated by whether a proactive or reactive strategy is implemented. For some leaders, this may be the first major crisis you have faced in your executive post.  For others, this may be another notch on your crisis management belt.  Regardless of what camp you are in, I can assure you from my more than two decades of crisis management work, that every crisis is its own beast – and must be planned for and addressed in that manner. I have helped many organizations and leaders find reputational opportunity in the face of adversity – and to be clear, that does not mean being opportunistic and taking advantage of people! What I mean is that these are times when leaders have the opportunity to draw closer to their customers and employees.  There are opportunities to become more than a service provider, an association organization, or an entertainment destination.  These are times when you can become more than the product or service you deliver or provide.  You can become a resource of comfort, understanding, healing, inspiration, and solutions, that will deliver huge reputational dividends both during and after a crisis. Many of you have already begun to implement customer and employee Social Distancing protocols.  For those that do not have internal systems in place, it’s easy for this to become a follow-the-leader scenario. But remember, your organization is not a follow-the-leader brand, is it?  Of course not. Below is a 20-point crisis resource for you and your team to review and use.  I’d urge you to consider how you can implement this in your own way to build, protect, and strengthen your reputation and, ultimately, your business. I broke this resource into two key buckets as the majority of crisis work falls within these two areas of work – communication and customer service – and encompass a large percentage of key audiences to address. Communication Never speculate during a crisis situation to your employees or customers; it is acceptable, when questioned, to say that you/your team are gathering information to ensure it is accurate. Then, you must deliver on this as soon as you can. Media training for one, designated representative must be done to ensure that key messages are effectively delivered and best represent the brand and its values. Those messages could include your company’s safety protocols, customer service channels, working with local health authorities, etc. Regular internal employee communication is absolutely critical to snuff out rumors. Remember that speculation breeds in the absence of information.  Senior leadership should set up and use internal communications channels and alert your employees that leadership will be providing updates, perhaps daily or weekly. Social Media is a vital channel for communication and should be used to deliver updates for customers or other key stakeholders. Ensure that you have a senior executive reviewing all corporate […]

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