About Reputation Shift


Brand and reputation crisis are never a question of if, rather only a matter of when. So, the only real questions to ask yourself are, “How much is my reputation worth?” and “Am I prepared?”

Mike wrote Reputation Shift – 5 High-Performance Truths for Success to provide practical and easy-to-use strategies for anyone who wants to find success in their personal and professional lives by building and protecting strong and vibrant reputations!

But this is more than just a turn-the-page book.  This is a personal, self-or group-paced, action-oriented experience for both individuals and teams that delivers daily strategies to focus on what’s most important in managing reputations.

You will learn from Mike’s 25 years of working in public relations with some of America’s most admired companies, the strategies that he used to deliver success.





"If you are building your personal brand – and you should be – Mike Mooney can help. Reputation Shift is a timely and practical textbook for succeeding in the always connected, always on world. Real, practical advice, delivered in a contemporary and highly readable package." Seth Farbman, Chief Marketing Officer, Spotify

Meet Mike Mooney

Mike has become a trusted resource, guide
and partner for entrepreneurs, emerging and
seasoned leaders.

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Book Mike Today

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Areas of Expertise

Crafting your story is vital for you or your brand to get noticed in a hyper-crowded marketplace. Mike has developed and launched numerous PR campaigns that have driven brand awareness and consumer engagement.

More than your Social Media presence, your personal brand will take your life to new heights or keep you tethered to the ground. Mike’s 4-step system will lay out the path for you to develop your authentic personal branding plan.

Looking for strategic ways for your brand to enter into the sports arena? Perhaps optimize your current sports investments to drive results? Mike has been trusted by Fortune 50 executives for 25 years to deliver solutions.

Acknowledging what went wrong is only half of the equation. The real work begins when your brand needs to restore trust and confidence among customers, employees, and the public. Mike has managed dozens of crisis situations to restore brand and personal reputations.

Everyone needs guidance, an outside perspective, and accountability to move forward. Mike is a resource for people looking to reach their true potential, break old belief systems or just get ‘unstuck’.

What makes your brand different? Why should people care? How can we use industry threats to create distinction? Mike’s 5-step process will help your brand rise above your competitors and create customer loyalty.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." Benjamin Franklin