About Reputation Shift


Brand and reputation crisis are never a question of if, rather only a matter of when. So, the only real questions to ask yourself are, “How much is my reputation worth?” and “Am I prepared?”

Mike wrote Reputation Shift – 5 High-Performance Truths for Success to provide practical and easy-to-use strategies for anyone who wants to find success in their personal and professional lives by building and protecting strong and vibrant reputations!

But this is more than just a turn-the-page book.  This is a personal, self-or group-paced, action-oriented experience for both individuals and teams that delivers daily strategies to focus on what’s most important in managing reputations.

You will learn from Mike’s 25 years of working in public relations with some of America’s most admired companies, the strategies that he used to deliver success.





"If you are building your personal brand – and you should be – Mike Mooney can help. Reputation Shift is a timely and practical textbook for succeeding in the always connected, always on world. Real, practical advice, delivered in a contemporary and highly readable package." Seth Farbman, Chief Marketing Officer, Spotify

Meet Mike Mooney

Mike has become a trusted resource, guide
and partner for entrepreneurs, emerging and
seasoned leaders.

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Book Mike Today

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Areas of Expertise

WORKSHOPS

Public Relations

Crafting your story is vital for you or your brand to get noticed in a hyper-crowded marketplace. Mike has developed and launched numerous PR campaigns that have driven brand awareness and consumer engagement.

Personal Branding

More than your Social Media presence, your personal brand will take your life to new heights or keep you tethered to the ground. Mike’s 4-step system will lay out the path for you to develop your authentic personal branding plan.

Sports Engagement

Looking for strategic ways for your brand to enter into the sports arena? Perhaps optimize your current sports investments to drive results? Mike has been trusted by Fortune 50 executives for 25 years to deliver solutions.

Crisis Management

Acknowledging what went wrong is only half of the equation. The real work begins when your brand needs to restore trust and confidence among customers, employees, and the public. Mike has managed dozens of crisis situations to restore brand and personal reputations.

Coaching

Everyone needs guidance, an outside perspective, and accountability to move forward. Mike is a resource for people looking to reach their true potential, break old belief systems or just get ‘unstuck’.

Brand Distinction

What makes your brand different? Why should people care? How can we use industry threats to create distinction? Mike’s 5-step process will help your brand rise above your competitors and create customer loyalty.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." Benjamin Franklin

  • Reputation is one of the most critical factors in the business of executive recruiting for c-cuite leaders.  I’ve come across very competent and skilled people in my searches, but their poor reputations/culture fits precluded them from moving forward in a search.  Mike’s book not only calls out how important it is for us all to rethink how we approach building and strengthening our reputations in today’s world, but also gives intentional strategies to protect and repair it. Reputation Shift is a terrific actionable resource.

    Dany BerghoffManaging Director, Head of Global Sport & Entertainment Practice, RSR Partners

  • You were meant to be here this morning and I’m glad the other speaker cancelled! I can’t think of a more important message for our leadership group than this.

    Amanda BuckCannon Pharmacies

  • There are books to read and there are books to heed, Mike’s book is the later. If you think you don’t need it, you probably need it the most. They say a mind is terrible thing to waste, but so is a good reputation.

    Dr. Benjamin J. Cross, PESenior Advisor, NuSynergy Energy

  • Mike’s book is a field manual for anyone that needs a paradigm shift in their lives and one of the best self-improvement books I have ever read. His advice is simple, practical, and authentic. Be sure to have a pen and highlighter handy like I did because you are going to want to take some notes!

    Andrew White

  • Your reputation is the most valuable asset you own. Mike is a visionary who will teach you how to protect your reputation and drive it to its full potential. If you run a business, book Mike to come speak to your team. You won’t be sorry!

    Russell WarnerVP, Sullair

  • The book of Proverbs says that a good name is better than silver. But I know from experience that you have to work hard and be diligent to keep it once you have it. And, if you get selfish or careless, you will pay a price, especially these days. If you want to build a great reputation, Mike Mooney has put all the tools you’ll need in one place. Reputation Shift is wise, and it’s practical. I highly recommend it

    Darrell WaltripNASCAR Hall of Fame Driver and FOX Sports Analyst

  • If you are building your personal brand – and you should be – Mike Mooney can help. Reputation Shift is a timely and practical textbook for succeeding in the always connected, always on world. Real, practical advice, delivered in a contemporary and highly readable package.

    Seth FarbmanChief Marketing Officer, Spotify

  • Mike Mooney understands a vital success principle: It takes a lifetime to build a reputation and only a minute to lose it. Reputation Shift, with its five powerful rules, should be the handbook for anyone who understands the true value of how others see us

    First Sergeant Matt EversmannUS Army (retired) member of Task Force Ranger whose actions were depicted in the movie Black Hawk Down