Doing the Right Thing!

February 4, 2019

Doing the right thing! Often easier said than done. We have the choice, or maybe better positioned as opportunity, to do this each day but what choice do we make? Does it depend on the stakes? Does it depend on who is impacted? Does it depend on what it would take to fix the situation versus just sweeping it under the rug? I experienced this recently with my son – and it was a great life lesson (for us both). On a late Sunday evening, a moving truck drove down our street and completely ‘pancaked’ the driver’s side of the car.  Literally every inch of the car, from front bumper to rear bumper and both front and rear wheels, were dented, gouged or cut down.  The picture doesn’t do justice to the damage, but the entire left side of my son’s car needed to be replaced! But, I noticed a note under the windshield wiper.  The person whose moving truck had ‘pancaked’ our car came back and left their contact info. What? This person actually took responsibility? Here’s the kicker – when I spoke with the person, I asked where they had moved into our neighborhood.  The response? “I didn’t. I was moving from Maryland to Alabama and we stopped in Huntersville for the night. We got lost and ended up in your neighborhood.” This person had so many reasons to become vapor. Really, they could have just drove off and went about their business. I had to ask why they decided to come back … the answer, “I was taught to do the right thing no matter how big or small the situation.” Who are the people in your life doing the right thing? How are you modeling this to yourself, your family, your organization, or your team?

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10 Eye-Opening Reputation Statistics For Every Leader and Entrepreneur

September 19, 2016

10 Eye-Opening Reputation Statistics for Every Leader and Entrepreneur Winning in the Reputation Economy requires leaders, entrepreneurs and any individual looking for success to be vigilant in growing, protecting and leveraging one of their greatest assets – their reputations! Every day we see, hear or read about people who are not paying attention to how their actions and decisions are negatively impacting their business, careers and organizations. A critical key is understanding the ways in which our reputations are tied to every aspect of our lives – and the positive, as well as negative, impact it will have over our ability to succeed. Shakespeare even knew the power of reputations – “Defend your reputation, or say farewell to your good life forever.”   My intent in sharing these 10 eye-opening reputation statistics for every leader and entrepreneur is to deliver a catalyst for how you can proactively develop, protect and evolve your reputation to help you achieve your goals. Here they are: 10 eye-opening reputation statistics for every leader and entrepreneur 60% of a company’s market value is tied to its reputation 84% of employees would consider leaving their current job if offered a job by a company with an excellent reputation 69% of job seekers would not take a job with a company that has a bad reputation – even if unemployed 70% of U.S. recruiters and hiring managers have rejected candidates based on information found online 50% of a company’s reputation is tied to the CEO’s reputation 78% of consumers trust peer recommendations; 14% trust advertising 84% of marketers believe that building trust will be the primary focus for marketing efforts in the future (do you trust people with bad reputations?) 58% of executives believe that reputation management should be addressed, but only 15% actually do anything about it 4 out of 5 consumers changed their minds about a recommended purchase solely on negative information they found online 33% decrease in shareholder value of an organization within one year of a crisis situation becoming public Because I am a big believer in over-delivering, here are two additional statistics that need to be on your radar and developed every day! 100% of your referrals are based on reputation 100% of your employees are your reputation ambassadors As a leader, entrepreneur or anyone looking to succeed, here are 6 key takeaways as you digest the data above! 1. Cultivating your customer relationships will not only drive greater life-time value (which according to studies is 10x the value of their initial purchase), but will also increase your referral pipeline 2. It’s not just your behavior (good or bad), but your employees behavior that becomes the reputation of your organization 3. Trust is one of the core components of a strong reputation and is a business accelerator in the Reputation Economy 4. Your reputation (and that of your company) is a market differentiator in attracting and retaining top talent 5. What you post on Social Media channels will be reviewed and can just as easily shut a door to opportunity as it can open one 6. You must know the online conversation/comments […]

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